RANK BRAND INDUSTRY
===========================================
1 APPLE 104.3 20 156.5 1,100 TECHNOLOGY
2 MICROSOF 56.7 4 77.8 2,600 TECHNOLOGY
3 COCA-COLA 54.9 9 23.5 3,342 BEVERAGES
4 IBM 50.7 5 104.5 1,339 TECHNOLOGY
5 GOOGLE 47.3 26 43.5 772 TECHNOLOGY
6 MCDONALD'S 39.4 5 88.3 788 RESTAURANTS
7 GENERAL ELECTRIC 34.2 2 132.1 - DIVERSIFIED
8 INTEL 30.9 -4 53.3 2,000 TECHNOLOGY
9 SAMSUNG 29.5 53 181.0 4,398 TECHNOLOGY
10 LOUIS VUITTON 28.4 16 9.4 4,211 LUXURY
11 BMW 27.9 6 77.6 - AUTOMOTIVE
12 CISCO 27.0 3 48.6 218 TECHNOLOGY
13 ORACLE 26.9 4 37.2 85 TECHNOLOGY
14 TOYOTA 25.6 17 186.6 3,970 AUTOMOTIVE
15 AT&T 24.2 0 126.4 2,910 TELECOM
16 MERCEDES-BENZ 23.5 8 90.9 - AUTOMOTIVE
17 DISNEY 23.1 21 22.0 2,500 LEISURE
18 WAL-MART 21.7 7 299.5 2,300 RETAIL
19 BUDWEISER 21.1 14 9.9 - ALCOHOL
20 HONDA 21.1 1 115.2 3,048 AUTOMOTIVE
21 SAP 19.6 28 20.3 - TECHNOLOGY
22 VERIZON 19.3 0 115.8 2,381 TELECOM
23 GILLETTE 18.3 9 8.0 9,300 CONSUMER PACKAGED GOODS
24 NIKE 18.2 14 23.7 2,745 APPAREL
25 PEPSI 18.1 13 13.3 2,200 BEVERAGES
26 AMERICAN EXPRESS 18.0 5 33.8 2,890 FINANCIAL SERVICES
27 NESCAFE 17.7 2 10.7 - BEVERAGES
28 L'ORÉAL 16.9 16 10.6 8,707 CONSUMER PACKAGED GOODS
29 MARLBORO 16.6 9 23.6 483 TOBACCO
30 H&M 16.1 12 18.3 - RETAIL
31 HEWLETT-PACKARD 15.3 -16 119.9 1,000 TECHNOLOGY
32 HSBC 15.2 0 104.9 - FINANCIAL SERVICES
33 AMAZON.COM 14.7 44 60.6 2,000 TECHNOLOGY
34 VISA 14.2 12 10.4 - FINANCIAL SERVICES
35 SIEMENS 13.7 1 100.6 - DIVERSIFIED
36 FACEBOOK 13.7 4 5.1 67 TECHNOLOGY
37 ESPN 12.9 12 10.4 2,500 MEDIA
38 GUCCI 12.1 1 4.7 - LUXURY
39 NESTLE 11.8 18 11.3 - CONSUMER PACKAGED GOODS
40 FRITO-LAY 11.6 6 11.1 2,200 CONSUMER PACKAGED GOODS
41 IKEA 11.5 5 35.5 - RETAIL
42 DANONE 11.1 13 13.3 - CONSUMER PACKAGED GOODS
43 AUDI 10.9 1 55.2 - AUTOMOTIVE
44 FORD 10.6 34 130.0 4,000 AUTOMOTIVE
45 COACH 10.5 1 5.1 103 LUXURY
46 FOX 10.2 20 11.7 2,200 MEDIA
47 UPS 10.2 13 54.1 - TRANSPORTATION
48 HOME DEPOT 10.1 12 74.8 831 RETAIL
49 ACCENTURE 9.7 10 30.4 - BUSINESS SERVICES
50 THOMSON REUTERS 9.6 -10 7.2 - MEDIA
51 PAMPERS 9.6 12 10.4 9,300 CONSUMER PACKAGED GOODS
52 ZARA 9.4 11 13.5 - RETAIL
53 HERMÈS 9.3 20 4.5 234 LUXURY
54 J.P. MORGAN 9.1 -30 43.1 - FINANCIAL SERVICES
55 KRAFT 9.1 -10 7.1 640 CONSUMER PACKAGED GOODS
56 WELLS FARGO 9.0 -14 91.2 578 FINANCIAL SERVICES
57 CANON 8.7 -11 41.8 998 TECHNOLOGY
58 KELLOGG'S 8.7 -6 7.1 1,120 CONSUMER PACKAGED GOODS
59 EBAY 8.5 14 6.3 1,100 TECHNOLOGY
60 CATERPILLAR 8.5 21 65.9 - HEAVY EQUIPMENT
61 ADIDAS 8.4 23 14.5 - APPAREL
62 VOLKSWAGEN 8.1 16 145.7 - AUTOMOTIVE
63 NINTENDO 8.0 -39 7.6 - TECHNOLOGY
64 COLGATE 7.9 7 3.9 1,792 CONSUMER PACKAGED GOODS
65 BANK OF AMERICA 7.7 -9 83.3 1,873 FINANCIAL SERVICES
66 SHELL 7.6 5 467.2 - OIL & GAS
67 MASTERCARD 7.4 8 7.4 775 FINANCIAL SERVICES
68 ROLEX 7.4 14 4.5 - LUXURY
69 RED BULL 7.2 16 6.3 - BEVERAGES
70 PRADA 7.1 23 3.4 193 LUXURY
71 PHILIPS 7.1 14 31.9 1,144 DIVERSIFIED
72 NOKIA 7.0 -55 38.8 - TECHNOLOGY
73 LEXUS 7.0 1 18.7 3,970 AUTOMOTIVE
74 CHANEL 7.0 13 4.4 - LUXURY
75 HEINEKEN 7.0 7 6.0 - ALCOHOL
76 STARBUCKS 6.9 9 13.0 - RESTAURANTS
77 ALLIANZ 6.9 5 130.8 - FINANCIAL SERVICES
78 NISSAN 6.9 17 108.5 2,749 AUTOMOTIVE
79 GOLDMAN SACHS 6.8 -15 41.7 - FINANCIAL SERVICES
80 SONY 6.6 -20 69.5 4,260 TECHNOLOGY
81 HYUNDAI 6.5 21 49.7 1,947 AUTOMOTIVE
82 EXXON MOBIL 6.4 18 420.7 - OIL & GAS
83 JOHN DEERE 6.4 14 36.2 177 HEAVY EQUIPMENT
84 DELL 6.4 -23 56.9 833 TECHNOLOGY
85 BOEING 6.4 12 81.7 - AEROSPACE
86 RALPH LAUREN 6.4 28 6.4 217 APPAREL
87 CHASE 6.3 -9 56.8 - FINANCIAL SERVICES
88 LANCOME 6.2 13 4.0 8,707 CONSUMER PACKAGED GOODS
89 SANTANDER 6.0 -2 57.3 855 FINANCIAL SERVICES
90 ERICSSON 5.9 -35 34.6 - TECHNOLOGY
91 FEDEX 5.8 10 44.3 424 TRANSPORTATION
92 SUBWAY 5.7 17 18.1 - RESTAURANTS
93 ING 5.7 8 118.7 722 FINANCIAL SERVICES
94 CREDIT SUISSE 5.7 -9 42.0 - FINANCIAL SERVICES
95 PORSCHE 5.7 16 17.8 - AUTOMOTIVE
96 HEINZ 5.6 2 4.4 314 CONSUMER PACKAGED GOODS
97 AXA 5.6 10 149.3 - FINANCIAL SERVICES
98 MTV 5.6 -7 3.1 1,205 MEDIA
99 BURBERRY 5.5 13 3.0 - LUXURY
100 ESTEE LAUDER 5.4 15 4.4 2,798 CONSUMER PACKAGED GOODS
SOURCES: THOMSON REUTERS FUNDAMENTALS VIA FACTSET RESEARCH SYSTEM; FORBES.
