Customer engagement is paramount to a brand's well-being, as it's the trigger that draws new consumers to a brand. This means a brand has to be relatable, viewed well by consumers, family, and friends, and often priced competitively to its peers, just to name a few factors.
In addition, once companies drive consumers to try their product, they have to fight tooth-and-nail to keep them. The way that happens is through consistently meeting or exceeding consumer expectations with a superior product or superior service (or a combination of both). As you can see, combining the two can give a business a steady inflow of new customers while retaining the steady cash flow of existing consumers.
