Google's Mentality

•Jedis build their own lightsabres 
                         (the MS Eat your own Dog Food)

•Parallelize Everything

•Distribute Everything (to atomic level if possible)

•Compress Everything (CPU cheaper than bandwidth)

•Secure Everything (you can never be too paranoid)

•Cache (almost) Everything

•Redundantize Everything (in triplicate usually)

•Latency is VERY evil