Thursday, April 9, 2015

Wells Fargo Deep Dive

A qualitative look at loan king Wells Fargo

- Banking is largely a distribution-based business.
  e.g WFC strongest in west; JPM strongest in east; BAC strongest in metropolitan area

- Relation-building is essential to banking;

- International Presence is Important (only 5.77% from International Market);

- WFC leads in the loans (by end of 2013, 1 in every 3 retail mortgages);

- Auto loan king;

- Credit and Debit Cards (can improve to catch up rivals);

- Strong in Retail/Consumer Loans;

- Second Largest Deposit Base;

- Largest Small Business Lender;

- Largest Auto Lender;

- Cross-Selling;

- Commercial and Retail each 50% business, with highest industrial sectors in investors,
   cyclical retailers, oil and gas, and food and beverage, with each about 2% of the business;

- Strong position in commercial real estate (4%);

- Wealth Management, Brokerage, and Retirement Planning (fee based, strong customer base);

- Abbot Downing



- Weak In Investment Banking (JPM - Bear Sterns; C - Salomon Smith Barney;
   BAC - Merryl Lynch; WFC - Wochovia)



- Overall, most competitive




WFC  Strategy --- slow and steady
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Wells Fargo summary
  • Leading market share in mortgage and auto loans; strong in other retail and commercial loans
  • Diversified revenue sources—strong in interest and non-interest income
  • Large, low cost deposit base
  • Strong risk culture—strengthening it even more
  • Experienced management team and satisfied employees
  • Strong returns versus peers with lower volatility
  • Lower risk profile than large peers
  • Broader distribution, scale, and product set than regional banks