Is it time for Coach to come back?
Several interesting points.
1, Little Things can be BIG
Several interesting points.
1, Little Things can be BIG
Women’s handbags
Women’s handbags are the company’s mainstay and core product category. These accounted for 55% of revenues, or $2.6 billion, in fiscal 2014. Each quarter, the company launches three or four handbag collections, with four to seven styles within each collection.
Women’s accessories
These primarily include small money pieces, wristlets, and cosmetic cases that complement handbags. This product category also includes key rings and charms. Almost 22% of Coach’s sales, or ~$1 billion, came from this category in fiscal 2014.
Men’s products
These include business cases, computer cases, totes, messenger bags, wallets, belts, and card cases, among other things. Men’s products also include time management and electronics pieces. Although this category accounted for only 9% of revenues, or $0.7 billion, in fiscal 2014, Coach is focusing on the category as a key growth driver for the future.
2, Money is in Women's Pocket
3, Marketing is a BIG Thing
4, Competition
2, Money is in Women's Pocket
3, Marketing is a BIG Thing
4, Competition
