Thursday, October 2, 2014

A rational assessment of Amazon [ZT]

A "guess" on the future of Amazon:

AMZN will some day become profitable but large enough profits to justify the current market cap (roughly 15 billion a year) are far into the future - if ever. The time value of money will make this a questionable investment looking forward even if they do achieve that level. There is a very substantial chance that they will become profitable at a level of more like about 3 billion a year after a few years (which is 3% of 100 billion in revenue - very good for a retailer) which would only justify 20% of their current market capitalization. That is my "rough" prediction. I don't think they will ever reach Walmart's revenue because they will never be a dominant purveyor of groceries and commodity goods - shipping costs are just too high to compete with Walmart's much more efficient distribution system - although Amazon may dominate higher value and niche items. Amazon's other endeavors - streaming music, AWS, Kindle, phones, etc. - one or more of these may get traction but I would not count on any of them - the competition is awesome and brutal and I don't see any inherent advantage for Amazon. I can make decent a case of why each one of these will play "second fiddle" to other companies and that is worrisome.

Therefore Amazon is not currently a compelling investment going forward - it is a very risky investment with a highly uncertain future. I can invest in a company like MAIN which is paying a 6% dividend and has a track record of capital growth. Investments like that - and there are plenty more to consider - and having a portfolio of them so that no single investment is more than about 4% of the total - has served me very well through the decades. One can make plenty of money without taking undue risks.