Half-way done with the book, it is quite interesting, by knowing portion of the greatest CEO(s)' past life, how they embarked their business ideas, how to take to next steps, and how to overcome the hurdles on the road to success. Of course, these are all very successful CEO(s) (there are thousands that failed by the way). This book unfolded the very reason(s) for them to be successful.
Bank of America --- determination, and seeking edge (serving the population that is unserved in traditional banking)
IBM --- sells "service", instead of a "machine", plus the quick following the "trend"
May Kay --- leverage the expertise and own "gut-feeling"
Estee Lauder --- aim for "high", observability, courage, and stick with the goal
(I can't wait to find time finishing the rest of the book)
Bank of America --- determination, and seeking edge (serving the population that is unserved in traditional banking)
IBM --- sells "service", instead of a "machine", plus the quick following the "trend"
May Kay --- leverage the expertise and own "gut-feeling"
Estee Lauder --- aim for "high", observability, courage, and stick with the goal
(I can't wait to find time finishing the rest of the book)
